Creating a compelling evidence base to spell out the need for action
Research | Data analysis | Report writing
An evidence base is vital to enable campaigning organisations to understand the scale of a given problem and identify priority areas in which improvements can be made. WWF knew that food waste and losses remain a challenge in Switzerland but they didn’t have access to the data they needed to develop practical proposals for change.
Foodways Consulting, drew on a range of international studies to calculate estimated food losses in Switzerland for meat, vegetables and bread. The findings, summarised in a comprehensive report, showed that food losses occurred across the food supply chain and indicated the importance of all stakeholders playing a role in developing and implementing solutions.
This evidence base summarised in this report enabled WWF to launch a widespread campaign, which called for the Government to reduce food losses by 50% by 2025.