THE INITIAL SITUATION
Using intrinsic motivation for sustainability as a unique selling point
In November 2019, the City of Zurich awarded the contract to run the Wienachtsdorf for the next five years. As the previous partner, Schöne Bescherung AG would like to continue running the Christmas market at Bellevue. It will therefore reapply for the partnership. It would like to use its intrinsic motivation for a sustainable Christmas village as a unique selling point among the applicants. To achieve this goal, Foodways is pooling the necessary expertise and the right players and developing a concept.
OUR SOLUTION APPROACH
A five-year plan for a sustainable Christmas Village
A sustainability strategy will be formulated on the basis of a comprehensive analysis of material and energy flows. This is to contribute to the sustainable development of the Christmas market village with an implementation roadmap over a period of five years. In line with the City of Zurich’s sustainability goals, Schöne Bescherung AG should be able to continue to run the Christmas market. The services provided by Foodways include:
- Analysis of the flow of goods, materials and energy
- Joint prioritization of topics and objectives
- Development of a sustainability concept
- Conception of an implementation roadmap
EFFECT & RESULTS
The analysis and sustainability strategy provided Schöne Bescherung AG with an impact-oriented basis for holding future Christmas markets in line with the City of Zurich’s vision.
Projects
To the next project

Potential analysis of sustainable gastronomy seal of approval
Literature review and participatory expert survey for your urban label for sustainable gastronomy

Potential analysis of sustainable gastronomy seal of approval
Development of a mission statement and associated measures for the topics of climate and food waste

X-ray with the Bio Bud
Decision-making on the use of X-ray detection in the Bio-Bud label.

Packaging for the Bio Bud
What relevance does packaging have for Bud products and how should it be evaluated?

Guideline for cantonal catering establishments
Directive to reduce the climate impact and food waste of cantonal catering establishments by 2030

Sustainable Food System Strategy Basel-City 2030
Involvement of stakeholders and content-related sparring to develop a strategy for a sustainable food system.

United Against Waste
Establishment, development and management of a Switzerland-wide network against food waste in the food industry

The consumer brand
An innovative food brand with maximum transparency thanks to co-creation between consumers and producers